ORCID: Aleksandra Kuczyńska-Zonik: 0000-0002-5672-9613
Edition: Lublin 2016
The objective of this paper is to examine the methods by means of which Russia seeks to influence the Baltic countries. The analysis pertains to the countries where Russian propaganda messages may pose a potential threat due to Russian-speaking minorities in those countries. An attempt has been made to answer the following research questions: 1) how do the authorities create and control the message; 2) what are the methods of persuasive actions and 3) what are the ways of counteracting propaganda. It is claimed that Russian propaganda strongly affects recipients’ emotions, disinforms and has a negative influence on rational decision-making processes. It is vertical since the way of conveying information is carefully designed, top-down programmed and has long-term effects. Confusion and informational chaos are created through persuasion, suggestion and manipulation, strengthening the status quo of the current authority, supporting local authorities and limiting possibilities for the growth of new political elites. Based on the analysis of Russian propaganda, a few conclusions and recommendations have been drawn.